TFR Revamp
TFR Revamp
Increase in 5% user engagement
Increase in 5% user engagement
Context
Context
TFR stands for Tasks for Rewards. It’s a mission system where users complete tasks to earn rewards. These tasks are tied to different games, encouraging players to spend more time in gameplay and explore a wider variety of games.
TFR stands for Tasks for Rewards. It’s a mission system where users complete tasks to earn rewards. These tasks are tied to different games, encouraging players to spend more time in gameplay and explore a wider variety of games.
Current Design
Current Design
Entry point to the TFR screen
home screen widget
TFR screen
CTA to play games and complete tasks
Defining the Problem
Defining the Problem
When a user clicks Play on the TFR page, the game begins right away. But once the game ends, there’s no immediate feedback about task progress. To check how they’re doing, users have to leave the game and return to the TFR screen
When a user clicks Play on the TFR page, the game begins right away. But once the game ends, there’s no immediate feedback about task progress. To check how they’re doing, users have to leave the game and return to the TFR screen
Users are not motivated enough to complete the tasks
Users are not motivated enough to complete the tasks
Users often don’t realize when they’ve actually completed a task. Even when a reward is ready to be claimed, there’s no clear indication, so many miss out on collecting it
Users often don’t realize when they’ve actually completed a task. Even when a reward is ready to be claimed, there’s no clear indication, so many miss out on collecting it
They also don’t know where to claim their rewards
They also don’t know where to claim their rewards
Because of these
Because of these
Tasks were not completed
Tasks were not completed
Rewards were not claimed
Rewards were not claimed
The expected outcome of more gameplay and game explorations were not met
The expected outcome of more gameplay and game explorations were not met
What we made
What we made
We revamped the TFR reward system
We revamped the TFR reward system
home screen widget
tfr screen
Entry point to the TFR screen
CTA to play games and complete tasks
Progress bar indicating the progress of the tasks
In the new design, rewards are given at two levels. Users receive a reward for completing each individual task, and once they finish the entire set of tasks, they unlock a bigger reward — a chest.
In the new design, rewards are given at two levels. Users receive a reward for completing each individual task, and once they finish the entire set of tasks, they unlock a bigger reward — a chest.
But how did this solve the visibility issue?
But how did this solve the visibility issue?
It didn’t. That’s why we had to add a new section in the games lobby page to make it clearer for users
It didn’t. That’s why we had to add a new section in the games lobby page to make it clearer for users
New section
Game lobby - previous
Game lobby - new
We call this section - Reward surfacing in lobby.
We call this section - Reward surfacing in lobby.
There are a few other reward systems in the app as well, and they might go unnoticed by users in the same way TFR does. So we thought, why not create a dedicated space on the lobby page where all reward types can be shown, along with their progress for that game?
There are a few other reward systems in the app as well, and they might go unnoticed by users in the same way TFR does. So we thought, why not create a dedicated space on the lobby page where all reward types can be shown, along with their progress for that game?
Since users spend most of their time on the lobby page when they’re not in a game, placing this space there makes sense. It allows them to easily see and interact with active rewards, claim offers, and keep track of their progress across different milestones
Since users spend most of their time on the lobby page when they’re not in a game, placing this space there makes sense. It allows them to easily see and interact with active rewards, claim offers, and keep track of their progress across different milestones
How does this work for TFR?
How does this work for TFR?
Whenever there is a new task for a game, it appears in the reward surfacing section of that game. Users can click on it to expand the widget and see the details of tasks. If they click on it again, they will be redirected to the TFR page.
Whenever there is a new task for a game, it appears in the reward surfacing section of that game. Users can click on it to expand the widget and see the details of tasks. If they click on it again, they will be redirected to the TFR page.
The widget will always be showing the progress of the tasks so that users are aware of how close they are to their reward.
The widget will always be showing the progress of the tasks so that users are aware of how close they are to their reward.
Game lobby
lobby - TFR expanded
TFR screen
When a task is completed, the circle changes to show a Claim button. Once users tap it, the reward amount is credited directly to their wallet. They can also choose to claim the reward from the TFR page
When a task is completed, the circle changes to show a Claim button. Once users tap it, the reward amount is credited directly to their wallet. They can also choose to claim the reward from the TFR page
lobby - TFR claim
TFR screen - claim
Once all tasks are completed, the chest becomes ready to open. Users can unlock it either from the TFR page or directly from the lobby page
Once all tasks are completed, the chest becomes ready to open. Users can unlock it either from the TFR page or directly from the lobby page
home - chest claim
lobby - chest claim
TFR - chest claim
Chest Opening Experience
chest - yet to open
chest - opened
reward summary
After the chest is opened and the reward is claimed, a new set of tasks appears. Along with it, a chest of a higher value is unlocked for the user to work toward.
After the chest is opened and the reward is claimed, a new set of tasks appears. Along with it, a chest of a higher value is unlocked for the user to work toward.
The Outcome
The Outcome
This project recently went live and is currently in the testing phase. The reward surfacing feature has been implemented across all games in MPL.
This project recently went live and is currently in the testing phase. The reward surfacing feature has been implemented across all games in MPL.
Overall participation in TFRs has increased significantly, and claim rates have seen a 5% boost.
Overall participation in TFRs has increased significantly, and claim rates have seen a 5% boost.
Thanks to the reward surfacing section in the lobby, claim rates for other rewards have also risen by 4%–9%.
Thanks to the reward surfacing section in the lobby, claim rates for other rewards have also risen by 4%–9%.
