MPL Cricket Website
MPL Cricket Website
Bringing the cricket craze to MPL and crossing 100 million visits
Bringing the cricket craze to MPL and crossing 100 million visits
Context
Context
Cricket has one of the biggest fan bases in India and MPL wanted to tap into it. Before this project, there was no dedicated cricket space on MPL’s website. We designed MPL’s first ever cricket hub, built to bring the massive cricket audience to our website and convert them into Fantasy Cricket, Opinio (opinion trading), and other game users.
Cricket has one of the biggest fan bases in India and MPL wanted to tap into it. Before this project, there was no dedicated cricket space on MPL’s website. We designed MPL’s first ever cricket hub, built to bring the massive cricket audience to our website and convert them into Fantasy Cricket, Opinio (opinion trading), and other game users.
Why are we doing this?
Why are we doing this?
MPL had no space for live scores or match updates. Fans looking for cricket info were relying on third-party sites. There was no funnel connecting cricket fans to MPL’s gaming ecosystem.
MPL had no space for live scores or match updates. Fans looking for cricket info were relying on third-party sites. There was no funnel connecting cricket fans to MPL’s gaming ecosystem.
Our Goal
Our Goal
Cricket has always been a core part of MPL’s ecosystem, with products like Fantasy Cricket and Opinio (opinion trading) already catering to fans who enjoy predicting, competing, and winning around live matches.
Cricket has always been a core part of MPL’s ecosystem, with products like Fantasy Cricket and Opinio (opinion trading) already catering to fans who enjoy predicting, competing, and winning around live matches.
And cricket has a massive audience. We have an opportunity to bridge these together. So, the goal is to:
And cricket has a massive audience. We have an opportunity to bridge these together. So, the goal is to:
Attract the massive cricket audience searching for live scores, fixtures, and match details.
Attract the massive cricket audience searching for live scores, fixtures, and match details.
Engage users through real-time updates, scores, player info, records, etc.
Engage users through real-time updates, scores, player info, records, etc.
Convert cricket fans into MPL players, by surfacing relevant entry points to Fantasy and Opinio at the right moments.
Convert cricket fans into MPL players, by surfacing relevant entry points to Fantasy and Opinio at the right moments.
what the market looks like
what the market looks like
Before starting the design, we conducted a detailed analysis of the cricket content landscape in India.
Before starting the design, we conducted a detailed analysis of the cricket content landscape in India.
ESPN CRICINFO
ESPN CRICINFO
CRICBUZZ
CRICBUZZ
CRICKET LINEX
CRICKET LINEX
CRICTRACKER
CRICTRACKER
What are they doing right?
What are they doing right?
Primary Source for Live Cricket Info
Primary Source for Live Cricket Info
In India where cricket is followed by hundreds of millions, these are often the first sites people open during a match, sometimes multiple times per day.
In India where cricket is followed by hundreds of millions, these are often the first sites people open during a match, sometimes multiple times per day.
They Dominate Search and SEO
They Dominate Search and SEO
In India where cricket is followed by hundreds of millions, these are often the first sites people open during a match, sometimes multiple times per day.
In India where cricket is followed by hundreds of millions, these are often the first sites people open during a match, sometimes multiple times per day.
Strong App & Notification Ecosystems
Strong App & Notification Ecosystems
Many fans enable these alerts, making them the go-to source during matches. This builds habitual engagement - fans don’t just visit, they revisit multiple times per match.
Many fans enable these alerts, making them the go-to source during matches. This builds habitual engagement - fans don’t just visit, they revisit multiple times per match.
Deep Cricket Coverage
Deep Cricket Coverage
In cricket season, fans use these platforms for everything - scores, player stats, context, and opinions.
In cricket season, fans use these platforms for everything - scores, player stats, context, and opinions.
While Cricbuzz, ESPNcricinfo, etc dominate information, they don’t provide interactivity or participation.
That’s where MPL’s opportunity lies - bridging the gap between watching cricket and playing it.
While Cricbuzz, ESPNcricinfo, etc dominate information, they don’t provide interactivity or participation.
That’s where MPL’s opportunity lies - bridging the gap between watching cricket and playing it.
what we made
what we made
Our first goal wasn’t direct conversion - it was to bring the cricket audience to MPL.
Before we could promote Fantasy or Opinio, we needed a reason for fans to visit the site regularly.
So we designed a dedicated cricket hub that serves as an organic traffic magnet
Our first goal wasn’t direct conversion - it was to bring the cricket audience to MPL.
Before we could promote Fantasy or Opinio, we needed a reason for fans to visit the site regularly.
So we designed a dedicated cricket hub that serves as an organic traffic magnet
At the moment, the banner shown above is the sole entry point to the MPL app, as our focus remains on developing the website experience.
At the moment, the banner shown above is the sole entry point to the MPL app, as our focus remains on developing the website experience.
strategy
strategy
Creating Habit Through Value
Creating Habit Through Value
We wanted users to associate MPL with daily cricket updates, not just gaming. By giving fans a reliable place for live scores and fixtures, we built a repeat habit - users now visit multiple times a day during tournaments.
We wanted users to associate MPL with daily cricket updates, not just gaming. By giving fans a reliable place for live scores and fixtures, we built a repeat habit - users now visit multiple times a day during tournaments.
Designing for Future Integration
Designing for Future Integration
Even though our initial focus was audience building, we designed the system with scalability in mind.
The structure, components, and data models were built to easily integrate:
Even though our initial focus was audience building, we designed the system with scalability in mind.
The structure, components, and data models were built to easily integrate:
Fantasy Cricket hooks near match cards
Fantasy Cricket hooks near match cards
Opinio prediction widgets during live events
Opinio prediction widgets during live events
Personalized game suggestions once the user base matures
Personalized game suggestions once the user base matures
We designed today’s experience with tomorrow’s conversion pathways already in place.
We designed today’s experience with tomorrow’s conversion pathways already in place.
cricket website sections
cricket website sections
There are many sections across the cricket experience, but these are the primary pages that best represent the design and structure.
There are many sections across the cricket experience, but these are the primary pages that best represent the design and structure.
The Outcome
The Outcome
The launch of the MPL Cricket website marked a major step toward expanding MPL beyond gaming - into the broader world of sports entertainment
The launch of the MPL Cricket website marked a major step toward expanding MPL beyond gaming - into the broader world of sports entertainment
The platform achieved over 100 million visits during the Maharashtra Premier League, making it one of MPL’s most visited experiences ever
The platform achieved over 100 million visits during the Maharashtra Premier League, making it one of MPL’s most visited experiences ever
The clean, reliable cricket experience helped build trust and brand credibility among fans which is an essential first step before introducing other integrations.
The clean, reliable cricket experience helped build trust and brand credibility among fans which is an essential first step before introducing other integrations.
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Get in touch
Phone: +91 9645707012
Phone: +91 9645707012