Cashclub Video Share
Cashclub Video Share
7% Increase in video uploads
7% Increase in video uploads
Context
Context
CashClub is a referral influencer program where users can upload videos about MPL to YouTube and earn rewards through video views, referrals, and engagement milestones. The feature was designed to drive cost-effective user acquisition.
CashClub is a referral influencer program where users can upload videos about MPL to YouTube and earn rewards through video views, referrals, and engagement milestones. The feature was designed to drive cost-effective user acquisition.
Current Design
Current Design
cashclub home
on scroll
The Problems
The Problems
Cashclub works only if users consistently upload videos and those videos are discovered by others on YouTube. So we need users to upload as many videos as possible to their YouTube. However, the video upload rate was very low, as many users found it difficult to create videos.
Cashclub works only if users consistently upload videos and those videos are discovered by others on YouTube. So we need users to upload as many videos as possible to their YouTube. However, the video upload rate was very low, as many users found it difficult to create videos.
One of the reason for low uploads is that there are specific rules users need to follow when submitting a video. If they miss any steps, they don’t receive rewards — which often leaves them confused about why they weren’t rewarded
One of the reason for low uploads is that there are specific rules users need to follow when submitting a video. If they miss any steps, they don’t receive rewards — which often leaves them confused about why they weren’t rewarded
Making videos takes effort and users are not motivated enough to make videos solely for cashclub
Making videos takes effort and users are not motivated enough to make videos solely for cashclub
Defining the Problems
Defining the Problems
How does Cashclub actually work?
How does Cashclub actually work?
As a user, you can create a video about MPL and upload it to YouTube. The video could be you promoting MPL or even a simple screen recording of a feature or gameplay — it just needs to be about MPL. After uploading, you go to the CashClub page in the app and link your YouTube video there. From that point, you’ll start earning rewards for views, referrals, and other engagement milestones
As a user, you can create a video about MPL and upload it to YouTube. The video could be you promoting MPL or even a simple screen recording of a feature or gameplay — it just needs to be about MPL. After uploading, you go to the CashClub page in the app and link your YouTube video there. From that point, you’ll start earning rewards for views, referrals, and other engagement milestones
But there are some rules to follow while uploading to youtube
But there are some rules to follow while uploading to youtube
1
1
Video must have the description given in the Cashclub page
Video must have the description given in the Cashclub page
2
2
Video must have your Referral Code in the description
Video must have your Referral Code in the description
3
3
Videos must be about MPL
Videos must be about MPL
If the user doesn’t follow any of these, they won’t be eligible for the rewards.
If the user doesn’t follow any of these, they won’t be eligible for the rewards.
A lot of people miss some of the steps and become ineligible for rewards and often raise questions in the support that why they are not getting the rewards.
A lot of people miss some of the steps and become ineligible for rewards and often raise questions in the support that why they are not getting the rewards.
Current video submitting flow
Current video submitting flow
After the user has uploaded their video to youtube,
After the user has uploaded their video to youtube,
If a user misses any of the rules, they won’t be eligible to receive rewards.
If a user misses any of the rules, they won’t be eligible to receive rewards.
The main challenge is encouraging users to upload more videos while ensuring they don’t make mistakes in the process.
The main challenge is encouraging users to upload more videos while ensuring they don’t make mistakes in the process.
What we made
What we made
The only way to simplify the flow is either to give the rules more prominence or to handle the process ourselves.
The only way to simplify the flow is either to give the rules more prominence or to handle the process ourselves.
That’s exactly what we did. We introduced a new section with pre-made videos provided by us. With just one click, users can upload a video to YouTube — complete with the correct description and their referral code already included.
That’s exactly what we did. We introduced a new section with pre-made videos provided by us. With just one click, users can upload a video to YouTube — complete with the correct description and their referral code already included.
New video share experience - first time user
New video share experience - first time user
We’re promoting the video-sharing feature to new users so they gradually build the habit. For first-time users, only one video is available to share. Once they upload it, they unlock the video carousel, which contains more videos. From there, users simply click Upload, and everything else is handled on our end.
We’re promoting the video-sharing feature to new users so they gradually build the habit. For first-time users, only one video is available to share. Once they upload it, they unlock the video carousel, which contains more videos. From there, users simply click Upload, and everything else is handled on our end.
We also worked on simplifying the reward structure and improving the overall system
We also worked on simplifying the reward structure and improving the overall system
New sections to track videos and earnings
New reward structure
Earlier, it was quite difficult for users to navigate to the videos section or the earnings section. To solve this, I added entry points right in the first fold. The reward structure was also hard to understand, and there were no clear indicators showing users how close they were to reaching a milestone.
Earlier, it was quite difficult for users to navigate to the videos section or the earnings section. To solve this, I added entry points right in the first fold. The reward structure was also hard to understand, and there were no clear indicators showing users how close they were to reaching a milestone.
There were also a few minor touches added, which together contribute a lot to the overall design.
There were also a few minor touches added, which together contribute a lot to the overall design.
Milestone tracking for motivating the user
Reward conditions
Home screen
submit video
reward structure
earnings
my videos
The Outcome
The Outcome
This project began as a simple feature addition, but it eventually turned into a full revamp, as the entire structure of the page had to be redesigned.
This project began as a simple feature addition, but it eventually turned into a full revamp, as the entire structure of the page had to be redesigned.
The feature has gone live, and we’re already seeing great results. The video upload rate increased from 4% to an average of 9%.
The feature has gone live, and we’re already seeing great results. The video upload rate increased from 4% to an average of 9%.
User interaction with CashClub has also increased, with noticeable growth in both referrals and reward claims.
User interaction with CashClub has also increased, with noticeable growth in both referrals and reward claims.
